Eco-innovation is a fairly recent business & technology area which may be described as the production, assimilation or exploitation of a novelty in products, production processes, services or in management and business methods, which aims, throughout its life cycle, to prevent or substantially reduce environmental risk, pollution and other negative impacts of resources use (including energy use).The world market of environmental products and services is growing. According to a OECD study, in the EU-25 alone, goods and services provided by eco-industries is estimated to represent around 2.2% of the EU-25 GDP. Clearly, eco-innovation represents a key opportunity to establish Europe’s leading role to overcoming the world’s sustainability challenges, and a sizeable business opportunity.